A collection of news, articles and other featured Vantage Point content.
Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.
You may not have realized it yet, but your company is a technology company — regardless of what you produce.
An optimal innovation pipeline requires the right organizational focus and structure. A good place to start is product management.
Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.
A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace.
Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.
Without true management, is trade promotion management dead?
Consumer expectations for seamless omnichannel experiences are becoming much more sophisticated. Consumer goods companies need to follow suit.
With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business.
The realities of bringing two distinct organizations together means bringing together unique systems and data configurations.
Given that Amazon is extremely shopper-focused and has shown tremendous resilience in placing big bets, consumer goods manufacturers don’t have a choice.
With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.