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Vantage Point

A collection of news, articles and other featured Vantage Point content.

A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.'

With shoppers enjoying more choices than ever, consumer goods companies should leverage AI to become more closely aligned with their behavior.

Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials.

Delivering a perfect customer experience involves solving real-world problems by getting the right data to the right employee at the right time.

Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines.

Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.

Virtual store testing

Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five.

In respond to the changing marketplace, brands must take greater ownership of what’s happening with their products in stores.

Accenture Strategy 7 Characteristics of Change

Consumer goods companies are facing a tough new reality where owning and selling big, global brands is no longer the guaranteed formula for success that it once was.

The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.

Now is the time for industry trading partners to tackle interoperability as a potential weak link in the development of breakthrough blockchain tools.

Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.

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