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Vantage Point

A collection of news, articles and other featured Vantage Point content.

Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.

Virtual store testing

Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five.

In respond to the changing marketplace, brands must take greater ownership of what’s happening with their products in stores.

Accenture Strategy 7 Characteristics of Change

Consumer goods companies are facing a tough new reality where owning and selling big, global brands is no longer the guaranteed formula for success that it once was.

Now is the time for industry trading partners to tackle interoperability as a potential weak link in the development of breakthrough blockchain tools.

The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.

Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.

Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.

An optimal innovation pipeline requires the right organizational focus and structure. A good place to start is product management.

You may not have realized it yet, but your company is a technology company — regardless of what you produce.

Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.

A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace.

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