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A collection of news, articles and other featured Vantage Point content.

Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.

Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.

An optimal innovation pipeline requires the right organizational focus and structure. A good place to start is product management.

You may not have realized it yet, but your company is a technology company — regardless of what you produce.

Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.

A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace.

Udo Panenka

Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.

Don Johnson, Principal, The Cambridge Group

Without true management, is trade promotion management dead?

Ken Chalmers is a Senior Manager in Strategic Transformation, EY Advisory Services

Consumer expectations for seamless omnichannel experiences are becoming much more sophisticated. Consumer goods companies need to follow suit.

Steve Sachs, chief executive officer of OneSpot

With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business. 

Terry Ziegler, CEO of T-Pro Solutions

The realities of bringing two distinct organizations together means bringing together unique systems and data configurations.

Mihir Kittur, Chief Commercial Officer, Ugam

Given that Amazon is extremely shopper-focused and has shown tremendous resilience in placing big bets, consumer goods manufacturers don’t have a choice.

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