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Vantage Point

A collection of news, articles and other featured Vantage Point content.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

Brands must stop thinking about physical packaging as translatable to the digital environment and start thinking about the product detail page as their “digital package.”

Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.

Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.

On the digital shelf, pack size can be used to improve brand perception, engagement and profit margins in more ways than are immediately obvious.

Rather than intensifying competition, brands and retailers should stay in their swim lanes and find ways to delight consumers together.

Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.

Consumer goods manufacturers shouldn't wait for Amazon to force them into implementing strategies for e-commerce-optimized packaging — because there are many benefits to the practice.

As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.

The Network of Executive Women's CEO recommends eliminating #MeToo harassment through transparency and tracking.

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