A collection of news, articles and other featured Vantage Point content.
Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.
Consumer goods manufacturers shouldn't wait for Amazon to force them into implementing strategies for e-commerce-optimized packaging — because there are many benefits to the practice.
The Network of Executive Women's CEO recommends eliminating #MeToo harassment through transparency and tracking.
When it comes to New Year resolutions, consumer goods companies must remember that their business data needs to get healthier, too.
As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.
An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."
Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.
Accenture's Laura Gurski breaks down three technology trends that are helping consumer goods companies become modern, connected enterprises.
Two strategic technologies have helped Independence Coffee Co. scale its business and stand out in a highly competitive category.
Consumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity.
An "evolution revolution" is taking hold of retail and consumer goods. Technologies that seemed otherworldly are now the norm.
A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.'