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Vantage Point

A collection of news, articles and other featured Vantage Point content.

As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.

An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."

Accenture's Laura Gurski breaks down three technology trends that are helping consumer goods companies become modern, connected enterprises.

Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.

Two strategic technologies have helped Independence Coffee Co. scale its business and stand out in a highly competitive category.

Consumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity. 

An "evolution revolution" is taking hold of retail and consumer goods. Technologies that seemed otherworldly are now the norm.

A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.'

With shoppers enjoying more choices than ever, consumer goods companies should leverage AI to become more closely aligned with their behavior.

Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials.

Delivering a perfect customer experience involves solving real-world problems by getting the right data to the right employee at the right time.

Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines.

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