Vantage Point

Brands Need to Step Up in Stores
In response to the changing marketplace, brands must take greater ownership of what’s happening with their products in stores.
Don't Give Up on Legacy Brands
The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.

Why CPGs Are Struggling to Keep Up with Consumers
Blockchain’s Weakest Link? Interoperability

Now is the time for industry trading partners to tackle interoperability as a potential weak link in the development of breakthrough blockchain tools.
Three Ways Voice Can Build a 'Modern CPG'

Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.
Transforming — and Re-Transforming — Sales in a Technology-Enabled World

You may not have realized it yet, but your company is a technology company — regardless of what you produce.
Bringing Clarity Back into the Picture

Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.
Structuring an Innovation Engine

An optimal innovation pipeline requires the right organizational focus and structure. A good place to start is product management.
It’s Business Unusual for CPGs

Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.
The Iceberg That Could Sink Traditional Brands

A host of factors have formed a looming iceberg that threatens to sink well-established CPGs who can't adapt to sea changes in the marketplace.

Brands Need to Step Up in Stores