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Using Data for Real-time ‘Gut Checks’
By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends. -
Retail Execution 2.0: The Cycle of Continuous Improvement
To stay close to retail accounts and ahead of the competition, savvy CPGs are adopting a cyclical execution framework that centralizes integral data sources into a single system.