Sales & Marketing

Global spending on big data by organizations will exceed $31 billion in 2013, finds a new market forecast by ABI Research. Interestingly, significant overspending is on salaries, as organizations turn to data scientists and other specialists to leverage big data in the first place.

The new cloud-enabled solution is expected to address challenges in the Retail and Consumer Goods industries.

Accenture designed, built, and implemented a new operating model for Hostess Brands, including a new distribution system and IT systems, across all aspects of the Hostess Brands enterprise, including the sales and marketing, merchandising, manufacturing, finance and order management functions.

All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides.

Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers.

Target is rolling out a series of updates to the Target app this fall, including location-based and in-store features designed to enhance the in-store experience.

The creators of the world's most popular mobile platform have teamed up with the world's biggest food and beverage company to name the next release of the platform Android KitKat.

The transaction is expected to extend Jardens portfolio of consumer brands in niche, seasonal staple categories, while creating opportunities in cross-selling, broadening the global distribution platform, and deepening Jardens talent bench.