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Sales & Marketing

  • Fifth & Pacific Boosts Omnichannel Experience

    A new multiyear agreement provides full-service fulfillment and customer service solutions for kate spade new york, Kate Spade Saturday, Jack Spade, and Lucky Brand.
  • Top 10 Food Trend Predictions for 2014

    The Supermarket Guru predicts that social shopping, healthy snacking and millennials will shape consumer trends in the New Year. Find out what other dramatic food changes will stem from ever-changing consumers and their relationships with merchants, brands and food.
  • DPSG to Distribute New Beverage

    Bai Brands and DPS have been working together over the last two years in select markets across the country, and the two companies will now partner in most major markets.
  • Walmart Names Two "Get on the Shelf" Winners

    As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.
  • PGT Healthcare and Swisse Wellness Join Forces Globally

    The agreement will make the Swisse Wellness range of vitamins and supplements available in Europe, Asia and Latin America over the next few years.
  • Unilever Agrees to Sell Three Brands

    Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount.
  • Oh, There's No Place Like a Phone for the Holidays

    Mobile commerce will grow exponentially during the 2013 holiday season with consumers buying at home and in store via their phone. In fact, mobility will drive e-commerce sales gains of between 13 percent and 15 percent. Today's sales and marketing strategies, therefore, need to acknowledge the mobile device not as a "channel" but rather as gateway to multiple channels.
  • Trade Promotion Management

    CGT partners with AFS Technologies to look at trends in TPM adoption and drivers, and it seems we may have finally turned the corner as TPM systems are being utilized by companies of all sizes, while the number of failed projects continues to decrease.
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