Sales & Marketing

Starbucks announces a new leadership structure that positions the company to leverage its assets and operations, and gain maximum benefit from the retail, consumer, mobile and digital shifts currently underway in the global marketplace.

The acquisition is part of Diageos strategy of creating a collection of distinctive tequilas to appeal to a wide range of consumers.

The five-year investment plan is focused on innovation and brand building, infrastructure, agriculture, and community.

Prior to LeapFrog, the candidate spent eight years with Disney Interactive Media Group, focusing on content marketing, social media, consumer insights and ongoing analytics.

Morton Salt is refreshing its brand this year by updating its logo and introducing a new packaging design system, and is also marking this milestone year with the first of many new product innovations to come.

Lucky Charms cereal is commemorating 50 years of magically delicious fun with a 50-day celebration thanking fans young and old for keeping the magic alive all these years.

CGT's readers rank the top technology providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream data.

Mintel analyzes online consumer marketplace behavior this quarter based on high-level research into the brand strategies employed by Fortune 500 companies across the United States.