Sales & Marketing

Be careful what you wish for. Weve all heard that cautionary tale at one time or another. Sometimes it was merited; sometimes not. With big data initiatives, truer words were never spoken.

A new multiyear agreement provides full-service fulfillment and customer service solutions for kate spade new york, Kate Spade Saturday, Jack Spade, and Lucky Brand.

The Supermarket Guru predicts that social shopping, healthy snacking and millennials will shape consumer trends in the New Year. Find out what other dramatic food changes will stem from ever-changing consumers and their relationships with merchants, brands and food.

The agreement will make the Swisse Wellness range of vitamins and supplements available in Europe, Asia and Latin America over the next few years.

Bai Brands and DPS have been working together over the last two years in select markets across the country, and the two companies will now partner in most major markets.

As Grand Prize Winners, both products will be sold on Walmart.com and receive additional online marketing support.

Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount.

With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers. This month, we asked Cassandra Moren, senior director, CG & Retail Solutions Industry Marketing, Oracle, to weigh in on this unstoppable trend.