Walmart Focuses on Organic Food Prices
Walmart announces it will carry Wild Oats organic food items. Originally introduced in 1987, Wild Oats will re-launch at Walmart starting this month with a new, more affordable price point on quality products covering a broad variety of categories – from salsa and pasta sauce to quinoa and chicken broth. The company aims to save customers 25 percent or more when comparing Wild Oats to national brand organic products.
Wild Oats will feature the following lines at Walmart:
-Wild Oats Marketplace Organic, which adheres to USDA guidelines for organic certification and includes everything from canned vegetables (15 oz) at $.88 to a full range of spices such as paprika, curry powder and ground cinnamon (2 oz) starting at $2.48. Organic items represent nearly 90 percent of the Wild Oats offering.
-Wild Oats Marketplace, which includes products with simple and real ingredients such as ready-to-prepare skillet meals (5.8 oz) at $1.50.
-Wild Oats Marketplace Originals, offering new and uniquely formulated items, will be available later this year.
“We know our customers are interested in purchasing organic products and, traditionally, those customers have had to pay more,” says Jack Sinclair, executive vice president of grocery at Walmart U.S. “We are changing that and creating a new price position for organic groceries that increases access. This is part of our ongoing effort to use our scale to deliver quality, affordable groceries to our customers.”
The Wild Oats brand meets customer demand for more affordable organic foods. In fact, internal research found that 91 percent of Walmart shoppers would consider purchasing products from an affordable organic brand at the retailer.
Walmart and Wild Oats will introduce nearly 100 products as part of the line, removing the price premium associated with organic groceries.
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Wild Oats will feature the following lines at Walmart:
-Wild Oats Marketplace Organic, which adheres to USDA guidelines for organic certification and includes everything from canned vegetables (15 oz) at $.88 to a full range of spices such as paprika, curry powder and ground cinnamon (2 oz) starting at $2.48. Organic items represent nearly 90 percent of the Wild Oats offering.
-Wild Oats Marketplace, which includes products with simple and real ingredients such as ready-to-prepare skillet meals (5.8 oz) at $1.50.
-Wild Oats Marketplace Originals, offering new and uniquely formulated items, will be available later this year.
“We know our customers are interested in purchasing organic products and, traditionally, those customers have had to pay more,” says Jack Sinclair, executive vice president of grocery at Walmart U.S. “We are changing that and creating a new price position for organic groceries that increases access. This is part of our ongoing effort to use our scale to deliver quality, affordable groceries to our customers.”
The Wild Oats brand meets customer demand for more affordable organic foods. In fact, internal research found that 91 percent of Walmart shoppers would consider purchasing products from an affordable organic brand at the retailer.
Walmart and Wild Oats will introduce nearly 100 products as part of the line, removing the price premium associated with organic groceries.
Related Articles:
Top 50 U.S. Retail Brands
eBay, Google, Walmart Boost E-Commerce with GS1 US
Walmart Announces Acquisition on Newly Launched Blog