Sales & Marketing

Booz & Company recently conducted the bi-annual refresh of its Customer Planning and Trade Spend study, revealing that a majority of consumer goods companies believe they spend too many resources on trade promotion management and are unhappy with the quality of the tools/systems available to manage investments. Executives from Kimberly-Clark, Kraft Foods and McCormick & Company discuss the pain points, best practices and tips for better efficiency in customer planning and trade spend.

Find out which Top 20 companies were deemed most fashionable by consumers in 2012.

Find out which companies are plugging along as the Top 10 leaders in this competitive market.

We have heard the argument by some consumer goods manufacturers that direct-to-consumer e-commerce will upset their retailer. This is changing. The Apparel & Footwear sector moved beyond this argument, and other sectors are soon to change the dynamic as well. Whether they open their own stores, follow China's model of a store-within-a-store, sell via Amazon or direct-to-consumer via web sites, change is upon us.

CGT's exciting awards season came to a close this Fall. Let us introduce you to the finalists and winners in six award categories, including our very first CIO of the Year.

The Yankee Candle Company, Inc. launches a new limited time holiday collection Snow Globes, featuring three new fragrances.

This month's Straight Talk tackles big data, one of the hottest topics to hit the business world. Notwithstanding the hype, the buzz around insights and analytics has created a lot of confusion. Let our experts help you disprove the myths.

The new campaign focuses on the brand's iconic, yet evolving image and continued partnership with stylist and fashion icon, Rachel Zoe.