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Sales & Marketing

  • Straight Talk: TPM Reality Check

    Is TPM still relevant? Or are companies already getting the most out of their trade spend? CGT gathered thought leaders to assure you that TPM is providing immense value, particularly when an interdisciplinary approach is implemented that integrates multiple sources of data.

  • Mike's Hard Lemonade Goes All In on Digital?

    In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

  • TOMS Partners With Bain to Accelerate Growth

    TOMS Founder and Chief Shoe Giver Blake Mycoskie will continue as visionary of the company and remain the 50 percent owner of TOMS.

  • Mars Names President, Global Chocolate

    The executive has established an impressive record of leadership and collaboration through various roles with Mars over the past 22 years.

  • The Forgotten Continent of Consumers: Africa

    Selling to Americans is one thing, but how do product developers learn what the growing African consumer class wants?

  • O'Neill Gets Personal Online

    When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers.

  • Energizer Changes Leadership for Planned Split

    Energizer is overhauling its Finance organization in preparation for the planned separationof the Household Products and Personal Care segments.Amidst news of the current CFOs planned departure, find out who will lead the finance team in the details of this leadership transition plan.

  • NBTY Snags Former Coca-Cola Executive

    NBTY names its new Chief Executive Officer, a 25-year consumer goods industry veteran coming most recently from Coca-Cola.

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