Mondelez Deploys Global Retail Execution Software

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Mondelez Deploys Global Retail Execution Software

By CGT Staff - 10/28/2014
StayinFront Inc. forms a global agreement with Mondelez International to deliver mobile retail execution software-as-a-service (SaaS) on Android tablets and smartphones. The TouchCG system is currently deployed in seven countries with three more planned for 2014. More than 30 additional countries are scheduled to be deployed in 2015, with the remainder of the global business to be completed in 2016.

Mondelez International will use the mobile software to help reps drive in-store sales by providing detailed information about store conditions, sales volumes and promotions. In appropriate routes to market StayinFront PitchBook, a dynamic selling tool, will enable field representatives to easily launch customized, data-driven, multimedia presentations to store buyers.

“StayinFront TouchCG will help us increase productivity and make our field representatives more effective at the point of sale,” stated Mark Dajani, CIO, Mondelez International. “StayinFront’s mobile software is configurable for the many different roles and needs of our markets around the world, helping us to sell more in more countries.”