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Sales & Marketing

  • MGA Entertainment Appoints President

    In the new role, the executive will oversee all of MGAE's global businesses and operations.
  • Market6 Release Supports Retailer/Supplier Collaboration

    Market6, a provider of web-based retail analytic applications, announces the introduction of Market6 Vantage.
  • Pernod Ricard Improves Marketing Strategies

    Pernod Ricard Asia is using IBM Big Data and Analytics technology to improve marketing intelligence and reduce reporting and query response time by more than 50 percent.
  • Mizuno USA Supports Growth with Storage Solution

    Mizuno USA implements Tegile Systems hybrid storage architecture to manage and protect its information assets.
  • PwC Launches Digital Services Business

    The team has been built around recent strategic acquisitions; notably, Strategy& (formerly Booz & Company), Diamond Management & Technology Consultants, PRTM, Logan Tod & Co., Ant's Eye View, BGT Partners, Intuity, and Stamford Interactive.
  • Keurig and SUBWAY Form Hot Beverage Partnership

    Keurig is changing the way SUBWAY restaurants are thinking about brewed beverages by delivering a fresh brewed, delicious beverage at all times during the day to consumers who recognize Keurig as a symbol of quality.
  • CG Execs Examine IT/Marketing Alliances

    In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit united sales, marketing and IT trailblazers to explore and compare strategies and lessons learned in their journey toward true alignment.
  • Top 10 Headlines for 2014 So Far

    The first half of 2014 flew by, yet so much has changed. CGT stops time for a moment to recap the most-read news and trend stories on consumergoods.com from January through June. What does this short list tell us? Consumer trends, industry predictions and big data, of course, are the top-of-mind topics among our readers. And, it seems as though everyone is trying to figure out the next big thing.
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