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Sales & Marketing

  • Kraft Appoints Exec to Newly Created Role

    The newly created leadership position will oversee functions ranging from research & development and manufacturing to sales and strategy.
  • Kimberly-Clark Continues Finance Transformation with 5-Year Deal

    Kimberly-Clark has been an industry pioneer, industrializing its business process operations through Genpact in 2007, when the company made the strategic decision to drive more cost-effective finance operations in order to focus on product innovation and customer service.
  • Pilgrim's Pride Tops Tyson Bid for Hillshire

    This new proposal comes just days after Tyson Foods Inc.'s competing offer for Hillshire, which exceeded Pilgrim's Pride's initial offer of $6.4 billion at a total value of $6.8 billion.
  • Welch's Names CMO from Schwan

    Previously at Schwans, the exec helped revitalize the pizza business by repositioning iconic brands like Red Baron and Freschetta, including launching new advertising and bringing consumer driven innovation.
  • Kellogg Embraces Predictive Analytics

    Kellogg will use APTs cloud-based Test & Learn software to evaluate initiatives in merchandising, product, pricing and operations.
  • Tyson Joins Food Fight, Bids for Hillshire

    Valued at $6.8 billion, the deal is another alternative to a recently proposed offer from Pilgrims Pride, and is also subject to the termination of Hillshire's previous merger agreement with Pinnacle.
  • Bringing Brands to Life

    The SC Johnson Frank Lloyd Wright-designed Research Tower opens to the public, for the first time ever, on May 2, 2014.
  • Speed of Change in Retail Analytics

    Everything around you is in a constant state of change. Technology has catapulted the way retailers and suppliers provide products to the consumer, requiring them to look at their businesses differently almost on an hourly basis. Britt Fogg, CEO, president and founder of Shiloh Technologies, a division of SPI, gave us his insights around the speed of change in the retailer/supplier industry.
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