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Sales & Marketing

  • Big Data & Analytics Top Executive Agendas

    A new report from IDC Manufacturing Insights concludes that big data and analytics will remain one of the top investment priorities for manufacturing organizations of all sizes for the foreseeable future. In fact, nearly 51 percent of respondents expect to generate new revenue streams from big data and analytics projects.
  • 6 Benefits of Moving Your Small Business to the Cloud

    "The cloud" sounds like a nebulous other-world without definition or structure, but the reality is quite different. Moving your small business to the cloud can save you time, energy, and money, all while improving communication and collaboration among your team. Check out six specific benefits of taking the leap with your small business.
  • General Mills Invests $15M in China

    The focus is on developing high-quality products for Chinese consumers including snacks, convenient meals, yogurt and super-premium ice cream.
  • Reynolds American to Buy Lorillard for $27.4B

    Following the transaction, RAI is projected to have over $11 billion in revenues and approximately $5 billion in operating income.
  • Flowers Foods Makes Key Executive Promotions

    Flowers Foods names a new EVP and COO, a President of Flowers Bakeries (DSD operating segment), and an SVP of Flowers Bakeries West Coast region.
  • New Milestones in Mobile Engagement

    Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.
  • Lindt & Sprungli to Acquire Russell Stover

    The addition of the Russell Stover and Whitman's brands are expected to perfectly complement Lindt & Sprngli's existing chocolate portfolio and make the company the No. 3 North American chocolate manufacturer.
  • Unilever Sells Slim-Fast to Kainos Capital

    The transaction includes the Slim-Fast trademark and the global Slim-Fast business portfolio. Slim-Fast is sold throughout North America and in the United Kingdom and Ireland.
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