Sales & Marketing

Who will sell consumer product five years from now? And where? The decline of shopping malls, the rise of online shopping and changing consumer habits require consumer goods manufacturers to rethink their approach to moving goods.

New research finds that more than half of business leaders place digital strategy and data analytics high on their agenda. Yet, 32 percent of respondents currently see themselves as having weak or no capabilities in these areas. Meanwhile, the supply chain was rated by consumer goods and retail executives as the No. 1 challenge for their companies and is also the most likely to receive increased investment this year.

The merger expands ConAgra Foods Lamb Weston operations in a market that has growing demand for frozen potato products.

Procter & Gamble and Whirlpool identified a number of trends that prompted the development of their newest innovation, SWASH.

Campbell Soup Company will launch more than 200 new products in fiscal 2015 to meet consumers changing tastes, preferences and needs.

The acquired business will become part of the Home Solutions segment with Contigo and Avex joining the company's Rubbermaid, Calphalon, Goody and Levolor brands.

With so many Americans looking for the cause of obesity, food and beverage companies are taking the heat and the blame. Activist groups and individuals are targeting companies and products as THE reason that obesity exists. While we know healthy eating is essential for living a healthy life, there is much more to the story.

A new report from IDC Manufacturing Insights concludes that big data and analytics will remain one of the top investment priorities for manufacturing organizations of all sizes for the foreseeable future. In fact, nearly 51 percent of respondents expect to generate new revenue streams from big data and analytics projects.