Sales & Marketing

After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.

Tangible help is needed to target trade spending where it will be most effective. The primary consideration is how a TPM change initiative is conducted.

Nestl is celebrating the 200-year anniversary of the birth of Henri Nestl, the man who founded an infant cereal business that would grow into the world's biggest food and beverage company.

A comprehensive listing of consultancies that help to solve business and technology challenges for competitive consumer goods companies.

No longer satisfied with its poor process control, Danone Waters China implemented a trade spend management system that meets requirements associated with the complex Chinese market.

John Rossi, general manager for Consumer Goods Consulting at Wipro and CGT Executive Council member, provides key considerations that a consumer goods manufacturer must figure out -- from specific selling models and distribution networks to technology infrastructure -- before calling an emerging market home.

PepsiCo, Inc. strengthens its commitment to action on climate change by announcing new goals for phasing out equipment with HFCs, signing both the Ceres BICEP Climate Declaration and the Prince of Wales' Corporate Leaders Group Trillion Tonne Communique, and reporting progress on its energy efficiency initiatives.

A new study examines the likes and dislikes of 5,300 shoppers to help retailers and their consumer products suppliers prioritize investments that range from in-store and online interactions to omnichannel integration and flexible fulfillment.