Sales & Marketing

The team has been built around recent strategic acquisitions; notably, Strategy& (formerly Booz & Company), Diamond Management & Technology Consultants, PRTM, Logan Tod & Co., Ant's Eye View, BGT Partners, Intuity, and Stamford Interactive.

The company has expanded its team, products and services to meet the growing demand from CPG companies to help them drive significant incremental growth opportunities.

Their complimentary points-based loyalty program allows members to earn points every time they shop, connect and share, both in stores and online.

In the new role, the executive will oversee all of MGAE's global businesses and operations.

Keurig is changing the way SUBWAY restaurants are thinking about brewed beverages by delivering a fresh brewed, delicious beverage at all times during the day to consumers who recognize Keurig as a symbol of quality.

To maximize reach and engagement, the brand will optimize digital advertising in Facebook and Twitter by allocating dollars in real time to tweets and posts that perform the best.

In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit united sales, marketing and IT trailblazers to explore and compare strategies and lessons learned in their journey toward true alignment.

The first half of 2014 flew by, yet so much has changed. CGT stops time for a moment to recap the most-read news and trend stories on consumergoods.com from January through June. What does this short list tell us? Consumer trends, industry predictions and big data, of course, are the top-of-mind topics among our readers. And, it seems as though everyone is trying to figure out the next big thing.