Sales & Marketing

A new study from Harvard Business Review shows that IT Pioneers are more likely to lead in both revenue growth and market position than their peers. This is more than twice the growth experienced by companies identified as technology Followers and three times the growth experienced by Cautious technology adopters. Where does your company fall?

Closures of the manufacturing facility in California and yogurt facility in Massachusetts would have a combined impact on over 500 employees.

With the Spectrum transaction, P&G now has closed deals or reached agreements to sell 100 percent of its Pet Care business.

Tangible help is needed to target trade spending where it will be most effective. The primary consideration is how a TPM change initiative is conducted.

No longer satisfied with its poor process control, Danone Waters China implemented a trade spend management system that meets requirements associated with the complex Chinese market.

John Rossi, general manager for Consumer Goods Consulting at Wipro and CGT Executive Council member, provides key considerations that a consumer goods manufacturer must figure out -- from specific selling models and distribution networks to technology infrastructure -- before calling an emerging market home.

PepsiCo, Inc. strengthens its commitment to action on climate change by announcing new goals for phasing out equipment with HFCs, signing both the Ceres BICEP Climate Declaration and the Prince of Wales' Corporate Leaders Group Trillion Tonne Communique, and reporting progress on its energy efficiency initiatives.

Is your company maximizing its engagement with the Millennial generation? New research reveals that most consumer goods companies are just beginning to put formal processes in place, with some interesting differences between smaller companies and large Tier-1 enterprises.