Eversight and McKinsey Partner for Trade Promotions

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Eversight and McKinsey Partner for Trade Promotions

By CGT Staff - 11/04/2014
Eversight, a provider of cloud-based software designed to improve promotion effectiveness and make better use of trade promotion dollars, and Periscope, a McKinsey Solution focused on Commercial Performance Optimization, announce a partnership to bring Promotion "Offer Innovation" to a broad set of retailers and consumer goods manufacturers in the United States and internationally.

Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers. By uncovering the most effective offers through real-world-testing of thousands of promotion variations, manufacturers and retailers can work together to roll out more effective promotions in brick-and-mortar stores, leading to substantial top- and bottom- line improvements.

Greg Girard, Program Director, Merchandise Strategies at global market intelligence firm IDC, described the unique value of the partnership. "Retailers and manufacturers struggle on two fronts: innovating promotion offers and predicting how consumers will react to different pricing, promotion and marketing programs. Combining rapid, high-volume micro-testing with capabilities to better implement, scale, and sustain the new test-first approach inside promotional planning processes of retailers and manufacturers can reduce the risk of promotional offer innovation. This means that decision-makers do not need to take their best guesses when developing promotional plans as they'll have real evidence up-front that they can rely on."

Periscope will be Eversight's sole Preferred Support Services Partner and Eversight will be Periscope's sole Preferred PromotionOffer Innovation Partner.