Eversight and McKinsey Partner for Trade Promotions
Eversight, a provider of cloud-based software designed to improve promotion effectiveness and make better use of trade promotion dollars, and Periscope, a McKinsey Solution focused on Commercial Performance Optimization, announce a partnership to bring Promotion "Offer Innovation" to a broad set of retailers and consumer goods manufacturers in the United States and internationally.
Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers. By uncovering the most effective offers through real-world-testing of thousands of promotion variations, manufacturers and retailers can work together to roll out more effective promotions in brick-and-mortar stores, leading to substantial top- and bottom- line improvements.
Greg Girard, Program Director, Merchandise Strategies at global market intelligence firm IDC, described the unique value of the partnership. "Retailers and manufacturers struggle on two fronts: innovating promotion offers and predicting how consumers will react to different pricing, promotion and marketing programs. Combining rapid, high-volume micro-testing with capabilities to better implement, scale, and sustain the new test-first approach inside promotional planning processes of retailers and manufacturers can reduce the risk of promotional offer innovation. This means that decision-makers do not need to take their best guesses when developing promotional plans as they'll have real evidence up-front that they can rely on."
Periscope will be Eversight's sole Preferred Support Services Partner and Eversight will be Periscope's sole Preferred PromotionOffer Innovation Partner.
Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers. By uncovering the most effective offers through real-world-testing of thousands of promotion variations, manufacturers and retailers can work together to roll out more effective promotions in brick-and-mortar stores, leading to substantial top- and bottom- line improvements.
Greg Girard, Program Director, Merchandise Strategies at global market intelligence firm IDC, described the unique value of the partnership. "Retailers and manufacturers struggle on two fronts: innovating promotion offers and predicting how consumers will react to different pricing, promotion and marketing programs. Combining rapid, high-volume micro-testing with capabilities to better implement, scale, and sustain the new test-first approach inside promotional planning processes of retailers and manufacturers can reduce the risk of promotional offer innovation. This means that decision-makers do not need to take their best guesses when developing promotional plans as they'll have real evidence up-front that they can rely on."
Periscope will be Eversight's sole Preferred Support Services Partner and Eversight will be Periscope's sole Preferred PromotionOffer Innovation Partner.