Sales & Marketing

Mars Chocolate North America expands its product portfolio to include several new snacks and to-go bottles for M&M'S.

Whirlpool Corporation has entered into an agreement to acquire American Dryer Corporation, a privately held company that manufactures and markets coin-operated industrial and specialty laundry equipment.

The Clorox Company announces Executive Chairman Donald R. Knauss will retire from The Clorox Company and its board of directors. The board also appoints George Harad as independent chair and adds Spencer C. Fleischer and Christopher J. Williams.

Walmart has officially rolled out its Beauty Sample Box and Baby Sample Box subscriber programs in partnership with New York-based BrandShare. 

Consumers today have unprecedented access to information creating an intensifying power shift. It is imperative for consumer products companies to stay ahead of the connected world by taking full advantage of going direct.

Procter & Gamble (P&G) is rumored to announce a massive buying and planning review across the United States, Canada and Puerto Rico. This comes on the brink of a wave of CPG giants like Coca-Cola, Unilever and L'Oreal, that are already rethinking the way they spend their media dollars. For P&G, it will be the first time in nearly two decades that it has reviewed its U.S. buying account.

Domino's Pizza revealed this week its customers will be able to order pizzaon Twitter by simply tweeting the pizza emoji to the retailer.

The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.