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Sales & Marketing

  • Mars Promotes Exec to VP of Sales

    In his new role the executive oversees the strategy and execution of its retail management, customer account teams, field sales, customer development, and customer experiences.
  • Double Digit Drop Predicted in Holiday Shopping Sales

    Early reports predict a slow kickoff to the holiday shopping season could bring an estimated 11% drop in sales year over year. Despite gains in online traffic and sales, overall sales were soft this Thanksgiving as the average shopper spent 6.4% less over the long weekend.
  • Hershey, Winn-Dixie Reinvent Candy Aisle

    The new candy section, best described as a store within a store, has shown in testing that it can lift confection category sales for retailers by strong double digits.
  • Kellogg Stays On Trend with New Products

    Its latest new cereals reflect what many of today's consumers are seeking: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free.
  • Newell Rubbermaid Appoints Former P&G Exec

    A former Procter & Gamble executive joins the company as President, Home Solutions segment, and a Newell Rubbermaid veteran is appointed President, Tools segment.
  • Reyes Holdings Signs Distribution Agreement with Coca-Cola

    In April 2013, The Coca-Cola Company announced that it had signed Letters of Intent with five U.S. bottlers which committed to creating a stronger U.S. business model through the granting of new, expanded territories.
  • P&G Details Growth Strategies, Sheds Duracell Brand

    Following its prior announcement of plans to exit the Duracell business, P&G said it now plans to execute a split transaction, in which it will exchange a recapitalized Duracell Company for Berkshire Hathaways shares of P&G stock.
  • Energizer Gains An Analytics Advantage

    Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.
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