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Sales & Marketing

  • Promotion Management

    Supply Chain Insights Founder, Lora Cecere explains how promotion management is not to be solved through incrementalism.

  • Fresh Footwear

    The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55.

  • Pretzel Crisps' New Website is Taking Shape

    The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.

  • Custom Research: Product Information Management

    This month, CGT partners with Gladson to take a look at how consumer goods manufacturers are managing item data and where that information is most needed to meet consumer and retailer demand.

  • Out With Mass Marketing, In With Mobile

    Data is at the heart of the store of the future. Is your new product marketing ready?

  • Global Thirst

    PepsiCo's Mountain Dew brand launches its first-ever global campaign.

  • A Look Inside Enjoy Life Foods

    Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.

  • Marketing Transformation

    Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.

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