Sales & Marketing

PepsiCo is about to shake things up. The company is planning to break into retail by selling its premium snacks and drinks exclusively through e-commerce platforms in India, according to reports.

With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.

A recap of the event's most talked about sessions that explored breaking down barriers to become a connected company in supply chain, sales and marketing, analytics, data sharing and more.

Mondelez International announced Roberto Marques will join the company in mid-March as EVP and President, North America. He will lead the company's $7 billion business in the U.S. and Canada.

In an attempt to determine what drives trust and discover why certain brands resonate better than others, BrandSpark International has polled more than 65,000 Canadian respondents about their most trusted CPG brands in a variety of categories. Find out who made the cut.

Kehoe has extensive financial experience and previously spent more than two decades with Kraft in roles across numerous businesses and corporate functions.

The acquisition is expected to build on its strategy to expand in the fast-growing 'better-for-you' snacks segment.

To position the company for future growth, Kraft Foods Group, Inc. has made several management changes. These newly created leadership positions reflect the company's commitment to accelerating the pace of change and improving execution.