Most Trusted CPG Brands in Canada
Consumers' reasons for citing a brand as their "most trusted" vary by category: quality perceptions and taste drive which food and beverage brands are cited as most trusted. For health and beauty brands, trust is built on quality perceptions, effectiveness, and perception of a fair price. For household brands, consumers most often cite proven effectiveness. In an attempt to determine what drives trust and discover why certain brands resonate better than others, BrandSpark International has polled more than 65,000 Canadian respondents about their most trusted CPG brands in a variety of categories. Below is a list of several winners – for the full listing
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| Food & Beverage | |
| Category | Most Trusted CPG Brand |
| Bread | Dempster's |
| Cheese | Kraft |
| Ice Cream | Chapman's |
| Packaged Meat | Maple Leaf |
| Soft Drink | Coca-Cola |
| Health & Beauty | |
| Category | Most Trusted CPG Brand |
| Body Wash | Dove |
| Lipstick | Revlon |
| Hair Removal | Nair |
| Mascara | CoverGirl |
| Women's Facial Skin Care | Olay |
| Household | |
| Category | Most Trusted CPG Brand |
| Air Freshener | Febreze |
| Dishwasher Detergent | Cascade/Finish (TIE) |
| Fabric Softener | Downy |
| Food Storage | Ziploc |
| Laundry Stain Remover | Resolve |
| Kids | |
| Category | Most Trusted CPG Brand |
| Baby Formula | Similac |
| Diaper | Pampers |
| Kid's Toothpaste | Colgate |
