Sales & Marketing

Cadbury Boosts New Products with Personalized Video
With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.
2014 Consumer Goods Business & Technology Leadership Conference
A recap of the event's most talked about sessions that explored breaking down barriers to become a connected company in supply chain, sales and marketing, analytics, data sharing and more.

Cloud Computing Reality Check

With the adoption of Cloud platforms increasing, what are its true capabilities and benefits?
Mondelez Announces New EVP and President N.A.

Mondelez International announced Roberto Marques will join the company in mid-March as EVP and President, North America. He will lead the company's $7 billion business in the U.S. and Canada.
PepsiCo to Sell Juices via E-Commerce

PepsiCo is about to shake things up. The company is planning to break into retail by selling its premium snacks and drinks exclusively through e-commerce platforms in India, according to reports.
Most Trusted CPG Brands in Canada

In an attempt to determine what drives trust and discover why certain brands resonate better than others, BrandSpark International has polled more than 65,000 Canadian respondents about their most trusted CPG brands in a variety of categories. Find out who made the cut.
Kraft Foods Group Names James Kehoe CFO

Kehoe has extensive financial experience and previously spent more than two decades with Kraft in roles across numerous businesses and corporate functions.
Mondelez International Acquires Enjoy Life Foods

The acquisition is expected to build on its strategy to expand in the fast-growing 'better-for-you' snacks segment.
Kraft Shakes Up Leadership, Reveals Changes

To position the company for future growth, Kraft Foods Group, Inc. has made several management changes. These newly created leadership positions reflect the company's commitment to accelerating the pace of change and improving execution.
Molson Coors Boosts European Sales with Symphony EYC

Global brewer Molson Coors Europe has selected Symphony EYC Assortment Management to compete more effectively by utilizing insights from performance data to generate sales opportunities for its retailer partners.