Walmart CEO Pushes to Improve In-Store Experience
Fresher food, filling empty shelves and lowering prices are the main drivers for Walmart U.S.'s CEO, Greg Foran. According to a recent Fortune.com article, Foran gave Wall Street an update on the reinvention of the retailer's stores acknowledging there is still a lot more work to do.
The article reports that Wal-Mart Stores had big problems to solve in its U.S. grocery business. Customers thought its fresh food was unappealing and often found empty shelves because of problems in the supply chain. Furthermore, rivals had started to undercut the retail giant on prices.
In the fall, Wal-Mart issued an “urgent agenda” memo to its U.S. store managers, setting guidelines aimed at boosting sales of “chilled and fresh” food. That was just one part of Foran's big push to improve the in-store experience for shoppers at a time of tough comparable store sales for a division that brought in $288 billion in revenue last year, or 60 percent of the company’s overall.
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The article reports that Wal-Mart Stores had big problems to solve in its U.S. grocery business. Customers thought its fresh food was unappealing and often found empty shelves because of problems in the supply chain. Furthermore, rivals had started to undercut the retail giant on prices.
In the fall, Wal-Mart issued an “urgent agenda” memo to its U.S. store managers, setting guidelines aimed at boosting sales of “chilled and fresh” food. That was just one part of Foran's big push to improve the in-store experience for shoppers at a time of tough comparable store sales for a division that brought in $288 billion in revenue last year, or 60 percent of the company’s overall.
Click here to read this article in its entirety.