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Sales & Marketing

  • Grupo Bimbo to Buy Saputo Bakery for $120M

    This operation is expected to position Canada Bread for further growth in the country, complementing its current product portfolio.

  • P&G Sells Camay and Zest Brands to Unilever

    P&G noted that the sale of both brands is consistent with its strategy to focus on its core brands that will create a faster growing, more profitable P&G that is far simpler to operate.

  • Este Lauder to Acquire GLAMGLOW

    GLAMGLOW is a top performer in specialty channels and effectively engages its devoted fans across digital platforms.

  • PepsiCo Partnership Nurtures Marketing Leaders

    As part of the program, participants will create a pop-up marketing agency that will provide real-world marketing and advertising solutions for PepsiCo U.S. beverage brands.

  • Coca-Cola Appoints Chief Customer and Commercial Leadership Officer

    Julie Hamilton will lead a worldwide organization responsible for growing sales and profits with more than 20 million customers who serve Coca-Cola beverages to 1.9 billion consumers a day in more than 200 countries.

  • Brown Shoe Company Sells Shoes.com

    While Shoes.com has been a beneficial part of the company, leadership believes now is the right time to focus its attention on Famous.com and its branded wholesale e-commerce sites.

  • The Top Headlines of 2014

    ?Changing consumer preferences, market predictions and big data dominated as conversations within the CGT community in 2014, alongside longstanding favorites, including TPM and anything to do with P&G. Before the hustle and bustle of the New Year begins, take a moment reminisce about the trends and challenges we faced in 2014.

  • Trade Promotion Management

    New research explores the human element behind TPM and reveals that IT involvement and documentation often lead to more effective initiatives.

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