Mars Chocolate Expands Snack Portfolio

Mars Chocolate North America expands its product portfolio to include: goodnessknows Snack Squares, SNICKERS Brand Mixed Nuts Bar, COMBOS Baked Snacks Sweet & Salty Chocolate and Fudge Pretzel. M&M'S will also get a new format with new To-Go Bottles.

Mars Chocolate is unveiling these innovations at the National Confectioners Association (NCA) Sweets & Snacks Expo in Chicago. In addition to seasonal displays, the company will also exhibit everyday display options, from traditional counter units and shippers to a Mixed Singles Skinny Tower that requires minimal floor space.

Retailers also will see a versatile option to display M&M'S Brand Milk Chocolate Candies: the Single Face Carton. This new format allows for merchandising on the shelf, on the wall, and on the counter.

New items at the NCA Expo include:

•          COMBO Baked Snacks Sweet & Salty Chocolate Fudge Pretzel 
•          The cranberry and cherry variants of Real Fruit Dipped in DOVE Dark Chocolate will be available in a new size: convenient, share-able, resealable 17-ounce stand-up pouches.
•          goodnessknows Snack Squares -- available in Cranberry Almond Dark Chocolate, Apple Almond & Peanut Dark Chocolate, and Peach & Cherry Almond Dark Chocolate.
•        M&M'S^® Brand To-Go Bottles are innovative, re-closable and reusable bottles boasting 3.5 ounces of M&M'S® Brand Milk Chocolate Candies and M&M'S® Brand Peanut Chocolate Candies. (November 2015, $2.50-$3.50 for 3.5 oz. bottle)
•        M&M'S Brand will re-launch the M&M'S Brand Box Pack format in March 2016 with major marketing that includes the blockbuster summer promotion "M&M'S Brand Movie Ticket Mania."  
•        MILKY WAY Brand Marshmallow with Caramel Bar
•        MILKY WAY MIDNIGHT Bar will be available in a 2 To Go size enclosed in a resealable twist-wrap. 
•         SNICKERS Brand Mixed Nuts Bar
•         STARBURST Brand Orange Sorbet Bars
•         Several seasonal innovations -- new flavors, packaging and displays.