Sales & Marketing

Mondelez International Publishes Call For Well-being 2014 Progress Report
Mondelez Internationalpublishes its Call For Well-being 2014 Progress Report, detailing how the snacking company exceeded many key environmental goals and took significant steps forward to meet its remaining global well-being targets by 2020.
The New Frontier For Personalized Customer Experience
How can you maximize customer satisfaction, loyalty, retention through a personalized, relevant experience using Analytics? See how IBM Predictive Customer Intelligence solution meets these objectives.

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2015 Retail & Consumer Goods Analytics Summit

On April 29, 2015 during the 2015 Retail and Consumer Goods Analytics Summit, executives from the retail and consumer goods industries convened to understand how to take valuable insights and make them actionable. Here are some highlights of the event.
Chobani Launches Natural Living Campaign

Chobani launches Love This Life campaign and new packing designs.
Walmart Launches Hypermarket O2O Platform "Walmart To Go

Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP, "To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options.
Real-Time Trade Promotions

Chief Executive Officer of AFS Technologies Joe Bellini, explains how consumer goods companies can measure the performance of trade promotions and correct course while in flight.
Custom Research: Retail Execution

CGT partners with AFS Technologies to understand which aspects of retail execution are being adopted, what the challenges are, and how technology is helping.
BCBG MAXAZRIA and Magnum Partner on Scented Scarf

Magnum Ice Cream and BCBGMAXAZRIA partner on Chocolate-scented wrap.
Pepsi Adds Pepsi Limon Beverage

The new Pepsi Limon beverage made with a hint of real lime juice appeals to Hispanic flavor preferences.
Omni-Everything, Especially for You!

This year promises to be a watershed for digital commerce. Conversations with 'digital leaders across industry segments have shown a remarkable turn in the last six to nine months. Personalization of all consumer interactions has clearly grown from an online-only context to an all-encompassing 'phy-gital'.