Gigwalk and IRI Join Forces to Benefit CPG Brands
Information Resources, Inc. (IRI) is partnering with Gigwalk, a workforce management platform, to provide customers with real-time data intelligence. The joint integration combines the power of the IRI Liquid Data technology platform with insights from Gigwalk’s Mobile Crowdsourcing solution to form rich data sets CPG brands can use to support their retail strategy and in-store execution efforts.
This will allow customers a real-time, comprehensive view into retail operations to ensure that initiatives at the store level are being executed correctly and delivering maximum ROI for the business. Consumer brands will
be able to make educated business decisions based on what’s happening in the store in real-time.
Gigwalk offers enterprise-level organizations two distinct offerings: Mobile Crowdsourcing – a network of 750,000-plus mobile-enabled independent contractors – and Gigwalk Enterprise, a private distributed workforce management solution. The IRI Liquid Data platform is a sophisticated data management tool that offers real-time predictive analytics and insights on a mobile technology platform.
Through one or a combination of both of these offerings, companies can manage and deploy an on-demand workforce to collect data and intelligence, anytime, anywhere, and on any specific job or task. With this alliance, IRI and Gigwalk provide joint customers access to:
· Enhanced Audit Services –including the option to conduct flash audits that can be executed within 48 hours
· Analytics Integration – measuring and optimizing brand lift by feeding Gigwalk retail execution data into the IRI Advantage Platform
· Consumer and Shopper Marketing Intelligence – providing the ability to conduct custom surveys, such as new-trier Surveys, mobile panels, etc.
This will allow customers a real-time, comprehensive view into retail operations to ensure that initiatives at the store level are being executed correctly and delivering maximum ROI for the business. Consumer brands will
be able to make educated business decisions based on what’s happening in the store in real-time.
Gigwalk offers enterprise-level organizations two distinct offerings: Mobile Crowdsourcing – a network of 750,000-plus mobile-enabled independent contractors – and Gigwalk Enterprise, a private distributed workforce management solution. The IRI Liquid Data platform is a sophisticated data management tool that offers real-time predictive analytics and insights on a mobile technology platform.
Through one or a combination of both of these offerings, companies can manage and deploy an on-demand workforce to collect data and intelligence, anytime, anywhere, and on any specific job or task. With this alliance, IRI and Gigwalk provide joint customers access to:
· Enhanced Audit Services –including the option to conduct flash audits that can be executed within 48 hours
· Analytics Integration – measuring and optimizing brand lift by feeding Gigwalk retail execution data into the IRI Advantage Platform
· Consumer and Shopper Marketing Intelligence – providing the ability to conduct custom surveys, such as new-trier Surveys, mobile panels, etc.