Coca-Cola to Invest $4b in China
The Coca-Cola Co plans to invest $4 billion over the next three years in China, according to China Daily.
Speaking at a groundbreaking ceremony for the company's 45th local production site in Xianghe, Langfang city of Hebei province, Muhtar Kent, its chairman and chief executive officer, said since 1979 the firm had invested $9 billion in China, which he called its "third-largest market by volume and critically important to the future growth" of the company. "We are committed to investing here and growing long term," he said. "Apart from infrastructure and system-capability building, the new investments will focus on enhancing consumer experiences through improved marketing and local promotions with our loyal retail partners."
Kent said that the company and its bottling partners - COFCO Coca-Cola Beverages, Swire Beverages and Coca-Cola Bottling Investments Group China - will all invest significantly on expanding production capacity, distribution networks and facilities, and marketing.
Following the groundbreaking of a new plant in Changsha, Hunan province, the new plant is the second Coca-Cola plant to be built under the $4 billion spending program.
For the full story click here.
Speaking at a groundbreaking ceremony for the company's 45th local production site in Xianghe, Langfang city of Hebei province, Muhtar Kent, its chairman and chief executive officer, said since 1979 the firm had invested $9 billion in China, which he called its "third-largest market by volume and critically important to the future growth" of the company. "We are committed to investing here and growing long term," he said. "Apart from infrastructure and system-capability building, the new investments will focus on enhancing consumer experiences through improved marketing and local promotions with our loyal retail partners."
Kent said that the company and its bottling partners - COFCO Coca-Cola Beverages, Swire Beverages and Coca-Cola Bottling Investments Group China - will all invest significantly on expanding production capacity, distribution networks and facilities, and marketing.
Following the groundbreaking of a new plant in Changsha, Hunan province, the new plant is the second Coca-Cola plant to be built under the $4 billion spending program.
For the full story click here.