Sales & Marketing

The partnership is expected to extend the Accenture CAS software suite to the cloud in order to provide consumer goods companies with a single system for trade and marketing operations.

For the sixth year now, CGT and RIS News surveyed consumer goods and retail executives to compare year-over-year sentiment toward data sharing adoption and benefits. The conclusion: Retailers and suppliers still search for ways to close the data-sharing gulf and create business value.

As Chief Information & Process Officer, Mark Dajani's goal is to power up Mondelez International for growth through the streamlining of processes, empowering its people with capabilities and future-proofing its technology. More specifically, Dajani gives CGT an exclusive interview on the latest WiSE initiative, and how it has helped to minimize regional differences for sustainable, global growth.

New product lifecycle management softwarewill allow Under Armour to continue to focus on product innovation.

In 2007 , The Coca-Cola Company and its global bottling partners set a goal to return to communities and nature an amount of water equal to what the company uses in its finished beverages and their production. Today they are on track to meet their 2020 water replenishment goal by the end of 2015, five years ahead of schedule. Find out how the system is balancing the equivalent of an estimated 94 percent of the water used in its finished beverages.

Find out how grocery store brands are exploring the potential of full-fledged restaurants. With many opening, such as Chobani and Amy's Kitchen, is the concept working?

B&G Foods is buying General Mills' Green Giant and Le Sueur vegetable businesses for $765million. Find out why General Mills is selling the brands.

ROAR Beverages has partnered with professional football player Odell Beckham Jr., who will serve as ROAR's national spokesperson and will be featured in the brand's first-ever national advertising campaign.