Sales & Marketing

Brand manufacturers are striving to keep pace with consumers and better anticipate their needs. Find out how technology plays a central role in how brand marketers are using collaboration, simulation and visualization to enhance the retail experience.

Clorox reveals how it takes a measured approach to global investments so as not to overextend its portfolio.

Kimberly-Clark's K-Challenge invites the best start-up companies and entrepreneurs from around the globe to help identify potential "Tech for Life" solutions for the company, to help it meet the needs of digitally savvy consumers in new and innovative ways.

New product lifecycle management softwarewill allow Under Armour to continue to focus on product innovation.

Find out how grocery store brands are exploring the potential of full-fledged restaurants. With many opening, such as Chobani and Amy's Kitchen, is the concept working?

In 2007 , The Coca-Cola Company and its global bottling partners set a goal to return to communities and nature an amount of water equal to what the company uses in its finished beverages and their production. Today they are on track to meet their 2020 water replenishment goal by the end of 2015, five years ahead of schedule. Find out how the system is balancing the equivalent of an estimated 94 percent of the water used in its finished beverages.

B&G Foods is buying General Mills' Green Giant and Le Sueur vegetable businesses for $765million. Find out why General Mills is selling the brands.

ROAR Beverages has partnered with professional football player Odell Beckham Jr., who will serve as ROAR's national spokesperson and will be featured in the brand's first-ever national advertising campaign.