Under Armour Utilizes PLM Software to Focus on Product Innovation

Press enter to search
Close search
Open Menu

Under Armour Utilizes PLM Software to Focus on Product Innovation

By Jamie Grill-Goodman - 09/05/2015
Under Armour, Inc., will guide its product creation process from planning through release with product lifecycle management (PLM) software from Centric Software, Inc. More than 1,000 Under Armour employees in footwear, apparel, and equipment will use the complete Centric 8 PLM software, including all mobile applications.

Centric PLM helps outdoor equipment, apparel and footwear makers speed product development, improve costs and increase market responsiveness. The platform will allow Under Armour to continue to focus on product innovation.

“Under Armour selected Centric for its team expertise and revolutionary product roadmap, including the development of mobile applications,” said Kip Fulks, President of Footwear and Innovation, Under Armour. “As a global growth company, our brand needs a cutting-edge PLM partner that can continue to elevate and adapt as new initiatives and strategies are implemented.”