ROAR Beverages Enters Partnership with Football Pro

ROAR Beverages announced a partnership with professional football player Odell Beckham, who will serve as the brand's national spokesperson and be featured in its first-ever national advertising campaign, partnership marketing efforts, product development,and social and digital programming.

In addition to serving as the brand's national brand ambassador, Beckham Jr. has been collaborating with ROAR's development team to create an all-natural performance line of the popular sports drink. Beckham Jr.'s initial signature product – the eighth flavor in ROAR's portfolio – will feature his name and likeness on its packaging and will be available for purchase during the first week of the regular football season.

"I am blessed to play an important role in a sports drink company whose mission is to provide healthier options for the next generation," said Odell Beckham Jr. "Joining ROAR and having my insight valued has been a rewarding and hands-on experience, as we develop new products and campaigns together that will inspire today's youth in a positive way."

A supporter of youth sports in America, Beckham Jr. will lend his hand in a number of national and regional youth sports programs that ROAR Beverages support across the country.