Sales & Marketing

For Brooks Sports, Inc., the rise in running means opportunities as well as challenges. This omnichannel experience, combined with rising demand and accelerated inventory dynamics for retailers across the globe, drove Brooks to make some shifts of its own.

A comprehensive listing of solution providers that can help fill your company's social media platform, monitoring, measurement and engagement goals. Plus, experts dive into new marketing strategies, the best governance models for internal collaboration, and real-world social media success stories.

Joan Chow, the longtime chief marketing officer for ConAgra Foods, has left the company as it makes changes under a new CEO.

CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.

Today's shopper wants to be heard, but todays manufacturers have big mouths and little ears. They cannot hear. As a result, the shifts in the market are sensed too late.

Energizer will equip its field team with a mobile field force application with advanced capabilities for multi-location audits, branch-logic surveys, photo management and in-store selling.

The retailing powerhouse is the latest to explore the still emerging technology with test markets throughout the U.S., with an eye toward a chain-wide roll out.

Themed around strategies that begin and end with the consumer, the 2015 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.