Sales & Marketing

2015 Retail & Consumer Goods Analytics Summit
On April 29, 2015 during the 2015 Retail and Consumer Goods Analytics Summit, executives from the retail and consumer goods industries convened to understand how to take valuable insights and make them actionable. Here are some highlights of the event.
2015 Visionaries
CGT is proud to present the 2015 class of Visionaries. These are seven of the brightest minds in the industry, leading their companies down the path to success. Whether nominated by peers, partner companies -- and even competitors -- the executives featured here all exemplify the term "visionary" and will inspire you to action as you read about their accomplishments.

Characteristics of Visionaries

In her monthly column, Lora Cecere reveals what it is like to work with 'visionary executives in the consumer goods industry and identifies the characteristics that make them stand out.
Chobani Launches Natural Living Campaign

Chobani launches Love This Life campaign and new packing designs.
Walmart Launches Hypermarket O2O Platform "Walmart To Go

Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP, "To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options.
Custom Research: Retail Execution

CGT partners with AFS Technologies to understand which aspects of retail execution are being adopted, what the challenges are, and how technology is helping.
2015 Shopper Marketing Effie Winners

Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.
Global Deal Will Distribute Solar Lights for Humanitarian Aid

A new deal significantly expands the presence of solar lights in the NGO and humanitarian aid sector.
What are Consumers Saying about your Brand?

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.
Lay's Adds New Snack

Lay's introduces Lay's MAXX this summer.