RSi Launches Solution to Measure Daily Digital-to-Store ROI
Global point-of-sale (POS) analytics company, Retail Solutions Inc. (RSi) announces the launch of ansa, the first solution to enable brand marketers and agencies to cost-effectively measure the impact of digital marketing campaigns on store sales automatically, every day for any store location.
For more than a decade, RSi has been collecting, cleansing and harmonizing billions of daily downstream data records so that CPG suppliers can make better, more informed decisions throughout the supply chain and on the store shelf. Today, RSi extends its retailer big data and analytics capabilities to the digital marketing domain. By integrating RSi’s POS data from 120 major retailers in more than 150,000 store locations worldwide with top ad networks and digital marketing platforms, brands and retailers are able to maximize the impact of new product launches, promotions, targeted store-level ads, and seasonal offerings. With ansa inside, brands can run different programs and creative executions in targeted geographic areas or neighborhoods in order to determine which stores respond best to which deals and quickly measure the ROI of these campaigns in the most affordable and efficient way possible.
RSi has already partnered with leading technology companies, online ad networks and Demand-Side Platforms (DSPs) to bring the power of proof to digital marketers. Dedicated Media, MaxPoint, MediaMath, News America Marketing, OwnerIQ, Retailigence, and Valassis Digital have integrated ansa inside their platforms to better understand campaign effectiveness, consumer behavior and store response – what’s selling, where and why.
“As the first partner to incorporate ansa data into our complete digital solution for closing the ROI loop, we have seen the incredible value that automatic retail measurement brings to our customers,” said Tom Dolan, SVP Enterprise Sales, MaxPoint. “The ansa service enhances our neighborhood-level targeting and delivery of powerful store-level insights, so our customers can make better strategic marketing decisions and create greater consumer demand from their media investments.”
Key features and business benefits of ansa inside partner platforms include:
· Target consumers near neighborhood stores with the highest sales potential for the products that are being advertised.
· Optimize campaigns in-flight by continuously monitoring how media is driving sales and reallocating funds to stores that are driving the most incremental sales of the products featured in a given campaign.
· Trigger ad campaigns based on the first in-store scan to avoid media spend in areas where product is not in stock.
· Measure the right metrics against campaign goals with proven sales lift methodologies (test vs. control) at the store level to ensure budget is allocated based on store performance.
· Improve future campaigns to get the ROI expected, while delivering the sales needed.
For more than a decade, RSi has been collecting, cleansing and harmonizing billions of daily downstream data records so that CPG suppliers can make better, more informed decisions throughout the supply chain and on the store shelf. Today, RSi extends its retailer big data and analytics capabilities to the digital marketing domain. By integrating RSi’s POS data from 120 major retailers in more than 150,000 store locations worldwide with top ad networks and digital marketing platforms, brands and retailers are able to maximize the impact of new product launches, promotions, targeted store-level ads, and seasonal offerings. With ansa inside, brands can run different programs and creative executions in targeted geographic areas or neighborhoods in order to determine which stores respond best to which deals and quickly measure the ROI of these campaigns in the most affordable and efficient way possible.
RSi has already partnered with leading technology companies, online ad networks and Demand-Side Platforms (DSPs) to bring the power of proof to digital marketers. Dedicated Media, MaxPoint, MediaMath, News America Marketing, OwnerIQ, Retailigence, and Valassis Digital have integrated ansa inside their platforms to better understand campaign effectiveness, consumer behavior and store response – what’s selling, where and why.
“As the first partner to incorporate ansa data into our complete digital solution for closing the ROI loop, we have seen the incredible value that automatic retail measurement brings to our customers,” said Tom Dolan, SVP Enterprise Sales, MaxPoint. “The ansa service enhances our neighborhood-level targeting and delivery of powerful store-level insights, so our customers can make better strategic marketing decisions and create greater consumer demand from their media investments.”
Key features and business benefits of ansa inside partner platforms include:
· Target consumers near neighborhood stores with the highest sales potential for the products that are being advertised.
· Optimize campaigns in-flight by continuously monitoring how media is driving sales and reallocating funds to stores that are driving the most incremental sales of the products featured in a given campaign.
· Trigger ad campaigns based on the first in-store scan to avoid media spend in areas where product is not in stock.
· Measure the right metrics against campaign goals with proven sales lift methodologies (test vs. control) at the store level to ensure budget is allocated based on store performance.
· Improve future campaigns to get the ROI expected, while delivering the sales needed.