Energizer Optimizes its Retail Field Operations

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Energizer Optimizes its Retail Field Operations

By CGT Staff - 08/12/2015
Energizer selects StayinFront, a global company in mobile SaaS retail execution solutions, to rapidly deploy a cloud-based field force and analytics solution to its Canadian field operations.
 
Energizer will equip its field team with StayinFront TouchCG, a mobile field force application with advanced capabilities for multi-location audits, branch-logic surveys, photo management and in-store selling. TouchCG will give Energizer sales reps the ability to do more, know more and sell more by enabling them to complete merchandising tasks more efficiently, gather detailed and accurate store-level data and drive more sales with pre-bookings and supplemental orders.
 
StayinFront EdgeCG, a retail execution platform with fully integrated analytics and reporting tools, will be deployed to managers, providing real-time insight into field team performance. Managers will use dashboards and KPIs to identify trends and quickly act on opportunities in the market.
 
"StayinFront has deep expertise in consumer goods and proven technology that will enable our reps to capture, access and share data and field intelligence more quickly and easily than before," said Larry Lazar, Retail Operations and Technology Project Lead at Energizer. "The continuous flow of information will give managers new levels of visibility into store conditions, compliance and performance, allowing them to maximize selling opportunities."