Sales & Marketing

Morton Salt, Inc. announces it will relocate its Chicago headquarters office to the new River Point tower currently under construction in the West Loop.

Kate Spade & Company announces today Emilia Fabricant will join the company as Executive Vice President, President of North America, effective June 29, 2015.

Holographic Display creates the illusion of a floating advertisement, and can be seen in the aisle, expecting to allow brands to break through the clutter.

Land O'Lakes, Inc. names first chief communications officer
Kim Olson to join company July 20.

Consumer goods profits are on the ropes, and trade promotion has become its punching bag. But deeper analysis proves this blame is misplaced. Find out how trade promotions can actually drive incremental sales and profits, and grow categories.

The exec joins Iconix after twelve years with Penske Automotive Group, an international transportation services company.

What if we did, or could own the consumer? And, what if we used the notion of ownership as a principle of stewardship and service. We would be asking ourselves how do we best serve the consumer for whom weve been commissioned with this onerous responsibility. How many of us actually use that mindset to drive why we do things, what we do, and how we do it?

During the 2015 Consumer Goods Sales & Marketing Summit, over 200 consumer goods executives met to discuss strategies that begin and end with the consumer. From social media to the marketing/IT alliance to digital and more, these sessions offered best practices and action items for attendees to bring back to their organizations. Read on to learn more about key highlights from the event.