The 2015 State of E-Commerce in Distribution

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White Paper

The 2015 State of E-Commerce in Distribution
08/01/2015

Wholesaler-distributors and manufacturers remain underwhelmed by the effectiveness of search marketing, and they also view e-commerce as a way to promote their brand as much as a way to increase new customers and orders, with 20 percent of respondents listing each of those as their highest e-commerce priorities in 2015. This study takes a deep dive into the objectives and challenges these companies face around e-commerce today. 
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