The 2015 State of E-Commerce in Distribution

Wholesaler-distributors and manufacturers remain underwhelmed by the effectiveness of search marketing, and they also view e-commerce as a way to promote their brand as much as a way to increase new customers and orders, with 20 percent of respondents listing each of those as their highest e-commerce priorities in 2015. This study takes a deep dive into the objectives and challenges these companies face around e-commerce today.