Sales & Marketing

Spin Master Corp., a global children's entertainment company, extends its presence in Mexico with a new location and expanded team.

Presented at the 2016 Consumer Goods Sales & Marketing Summit, the third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.

Consumer products companies are presented with a challenging opportunity engaging with digital consumers in an environment where companies no longer drive the conversation. Consumers can get what they want, when and how they want it. Find out how to deliver on these meaningful experiences to better connect with todays consumers.

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry. Find out how investments in process and technology have progressed, and what still needs to be done.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

The Coca-Cola Company, together with Coca-Cola FEMSA, has entered into an agreement to acquire Unilever's AdeS soy-based beverage business.

The rise in digital commerce and enhanced labeling requirements has forced consumer goods companies to take a much closer look at how product data is managed, but the market seems paralyzed by the myths and confusion surrounding these initiatives.

This year's class of Visionaries does not disappoint. Whether focused on supply chain, analytics, sales and marketing, or innovation, the insights these leaders share on the pages to come are invaluable. CGT is proud to present 11 movers and shakers who are making a major impression on the industry, starting with a retail visionary most recently from Walmart.