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Sales & Marketing

  • Walmart Integrates Product Content Across Channels

    Serving as a one-stop shop to ensure products are represented in Walmarts digital ecosystem, Gladson will capture, host and deliver product content on behalf of manufacturers.
  • McCormick Drops Offer to Acquire Premier Foods

    U.S. spice maker McCormick Foods has dropped its takeover proposal of Britain's Premier Foods.
  • Ventura Foods Analyzes TPM

    Ventura Foods Retail Sales Organization has completed its rollout of an analytics solution after recognizing the benefits of efficiently analyzing their current trade promotion results and optimizing future trade promotion investments with their retail trading partners.
  • Canada's Most Trusted Retailers

    Market research firm BrandSpark International announces the 2016 BrandSpark Most Trusted Awards winners for Retailers across Canada, revealing trends regionally and nationally, as well as what determines Canadians' trust in a retailer.
  • Smucker's SVP of Supply Chain Logistics to Retire

    The J.M. Smucker Company's SVP of Supply Chain Logistics and Operations Support will retire in September 30. Find out the three appointments that will replace him.
  • Jack Link's Protein Snacks Adds New CMO

    The meat snack company adds its first Chief Marketing Officer to continue global category leadership.
  • Oakley Gets into Focus

    Infusing technology into the activewear it provides is key for Oakley, so its no surprise that the California-based company is using analytics to improve its trading partner relationships.
  • Cognitive Computing

    Amid the ever-growing market of predictive analytics and new technologies in the consumer products industry, cognitive computing is an exciting new journey.
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