Sales & Marketing

Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole.Retailer-supplier collaboration can help overcome these challenges. Read on to find out how efficient operations help drive more effective promotions, increased on shelf availability, optimized inventory levels and better approaches to merchandising and category management.

The newly announced candidate was most formerly Vice President of Sales at Celtic Sea Salt, where he led efforts that resulted in dramatic sales growth, including new accounts at major supermarket and retail chains, plus increased sales in the natural and specialty category.

General Mills France, a subsidiary of General Mills, is deploying the Perfect Shelf to engage in new merchandising strategies for its Hagen-Dazs brand of ice cream.

PepsiCo and DIRECTV join forces to match customers' excitement leading up to Super Bowl 50, including exclusive entertainment opportunities and an immersive social media experience.

Keurig Green Mountain will be acquired by JAB Holding Company-led investor group, to become a privately-owned company operating independently as part of JAB's global coffee platform.

The candidate will join Kellogg's as Chief Growth Officer later this month, bringing a deep knowledge of the business, having worked on the company's account at an ad agency for more than 15 years.

Brands are endlessly seeking to appeal to Millennials. Find out which seven consumer goods brands are getting it right.

By 2020, 7.7 billion people will be online, 6.1 billion will have smartphones, 200 billion things will be connected to the Internet, and everyone on earth will have one thing in common. They will all be just for me digital consumers.New business models, business processes and ways of working are emerging.