Sales & Marketing

Total Gym Fitness Flexes its Mobile Muscle
Total Gym identified its phone communications and customer relationships as its greatest strength and wanted to find a way to bring this experience online, by using a new solution to identify shopper preferences and incorporate the latest e-commerce best practices.
Strategic Post-Event Analysis
Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.

Recap: 2015 Consumer Goods Business & Technology Leadership Conference

Now in its 17th year, executives gathered in Orlando, Fla., to discuss the three pillars of growth: Insights. Innovation. Action. Here are some exclusive pictures and highlights from the live event.
Breaking Down Mobility Myths

Mobility is often a big part of the technology strategy, addressing key components such as on-shelf availability and competitive data gathering. Yet misconceptions continue to confuse the market.
Custom Research: Emerging Markets

This month, CGT and EdgeVerve examine the consumer goods industry's approach to emerging markets to understand the current status of initiatives and explore approaches to operating models and technology.
Lotus Bakeries Gains a Sweet View of Forecasting

A cloud-based TPM tool allows Lotus Bakeries North America to consolidate sales, finance and marketing efforts to understand how trade promotions impacted the overall business as well as collect critical data points required for an accurate forecast model.
November 2015 Digital Issue: Give Thanks

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
Recap: 2015 Consumer Goods Emerging Markets Forum

Go behind the scenes at this second annual event, during which consumer goods companies at all levels in global expansion engaged in high-level discussions about achieving profitable growth in the most sustainable manner in emerging economies.
Fall 2015 New Tech Showcase

To help executives stay informed about their opportunity and investment options, CGT invites leading solution providers to showcase new technologies that promise to support strategic business and IT initiatives within consumer goods organizations.

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Nescafe, Facebook Partner on Interactive Video

Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.