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Sales & Marketing

  • WhiteWave Foods Creates COO Position

    Find out who will fill The WhiteWave Foods Company new Chief Operating Officer position and assume responsibility for all global operations of the company.
  • Smithfield Foods' CEO to Retire

    Pork producer Smithfield Foods' Chief Executive Officer C. Larry Pope will retire December 31, 2015. Find out who will replace Pope as CEO.
  • Kellogg Debuts New Products

    Kellogg Company's U.S. brands will debut more that 40 new products in early 2016. Find out what hot trends the new items reflect.
  • ConAgra to Spin Off Lamb Weston

    ConAgra Foods, Inc. announces plans to spin off its Lamb Weston frozen potato products business into a separate public company.
  • Custom Research: Mobile Retail Execution

    CGT partners with Spring Mobile Solutions to take a closer look at external mobile applications used for sales, merchandising and distribution.
  • McKee Foods Corporation Improves Sales Planning and Forecasting

    McKee Foods sought to improve sales planning and forecasting processes. The solution it found will ensure their entire business team and DSD distribution network has a more streamlined process with access to better real-time information.
  • Marketing on a Shoestring

    The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.
  • King's Hawaiian Goes Beyond the Shelf

    With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.
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