Sales & Marketing

Anheuser-Busch InBev has agreed to buy its main rival SABMiller for $104 billion, creating a super brewery with sales of $55 billion. Find out the details of this potential mega-deal, which, if completed, would be among the top five acquisitions of all time.

Find out how a new online tool from The Yankee Candle Company, Inc., lets consumers personalize candles.

Digital transformation is hard work. CPG companies must re-imagine the consumer experience, aligning their people, processes and technologies behind the scenes to deliver this experience. The following are three critical steps to take towards digital transformation.

Find out what new smart technology innovation ensures Californian consumers will never run out of beer again.

CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. The result: Companies are building the foundation for the future where the Internet of Things will keep consumers and businesses perpetually connected, through current investments in social, mobile, analytics, and cloud technologies.

Gary R. Godfrey, Americas Consumer Products & Retail Supply Chain leader for Ernst & Young, discusses what omnichannel means for the supply chain in consumer goods and whether or not companies are equipped to handle it.

The Board of SABMiller plc has rejected Anheuser-Busch InBev's proposal of GBP 42.15 per share in cash, with a partial share alternative. Find out AB InBev's response to this turn of events.

Find out how Unilever is working with Snaps to promote its Wall's ice cream brand using Emojis.