Sales & Marketing

L'Oreal Canada has opened its own Content Factory, a production studio open to all employees who want to create original content for their brands, instantly providing custom material for digital platforms.

Based in large part on a CGT survey of global CPG executives, this research all points to one important conclusion: For field teams to gain a competitive edge, they need an enterprise-grade mobile application that creates a seamless, real-time experience from the field to the office. Find out how industry leaders like L'Oreal, Unilever and more, are taking on six major challenges to get ahead.

In this inaugural IQ report, CGT looks at technology-related initiatives that help consumer goods companies better manage trade and promotional spend, ensuring that the implementation doesn't ignore the critical phases of user adoption and change management.

Pinnacle Foods Inc. will acquire Boulder Brands, Inc. in a transaction valued at approximately $975 million. The acquisition will expands Pinnacle's health and wellness portfolio.

Find out who will fill The WhiteWave Foods Company new Chief Operating Officer position and assume responsibility for all global operations of the company.

U.S biopharmaceutical company Pfizer Inc. and Ireland-based Allergan plc announce they will merge, in a historic $160 billion deal that could allow Pfizer to escape U.S. corporate tax rates by moving its headquarters to Dublin.

E-commerce is the fastest growing retail market in Europe, despite the majority of online trade being limited to within each states own borders. Here, Matt Duncombe, partner at DLA Piper, explains how the EU Consumer Rights Directive (coming up on its 1 year anniversary) offers protection to consumers buying across borders and guidance to global retailers in managing their online sales. Specifically, Duncombe highlights nine aspects of the directive and discusses what they mean for online retailers.

Pork producer Smithfield Foods' Chief Executive Officer C. Larry Pope will retire December 31, 2015. Find out who will replace Pope as CEO.