Clorox Brings In New Agency Partners
FCB and mcgarrybowen/Dentsu Aegis Network have been selected as the new lead creative agencies to represent The Clorox Company. This news comes after Ad Age reported Clorox parted ways with DDB, after a 20-year relationship and a review for creative that began late last year.
According to Clorox, the selections are a part of the company's "strategic focus on accelerating profitable growth by transforming its brand marketing through digital technology -- which addresses the unprecedented connectivity of today's consumers at various touch-points along their journey to purchase."
FCB's San Francisco and Chicago offices will work on the global marketing campaigns of Clorox branded cleaning and laundry products as well as other home care brands, including Pine-Sol cleaners, Poett home care products and Liquid Plumr clog removers. The assignment also includes Glad trash and food protection products globally. FCB was selected based on its robust digital marketing capabilities, creative strength, analytics capabilities and leadership team.
mcgarrybowen/Dentsu Aegis will handle the Burt's Bees business as well as the Hidden Valley, KC Masterpiece, Brita, Kingsford and Fresh Step & Scoop Away brands. mcgarrybowen/Dentsu Aegis Network is an agency with credentials in consumer packaged goods, and was chosen for its strong track record in building cultural relevance for iconic brands via a "digital-first" marketing mentality.
FCB and mcgarrybowen/Dentsu Aegis Network will start officially for the company in July of this year.
According to Clorox, the selections are a part of the company's "strategic focus on accelerating profitable growth by transforming its brand marketing through digital technology -- which addresses the unprecedented connectivity of today's consumers at various touch-points along their journey to purchase."
FCB's San Francisco and Chicago offices will work on the global marketing campaigns of Clorox branded cleaning and laundry products as well as other home care brands, including Pine-Sol cleaners, Poett home care products and Liquid Plumr clog removers. The assignment also includes Glad trash and food protection products globally. FCB was selected based on its robust digital marketing capabilities, creative strength, analytics capabilities and leadership team.
mcgarrybowen/Dentsu Aegis will handle the Burt's Bees business as well as the Hidden Valley, KC Masterpiece, Brita, Kingsford and Fresh Step & Scoop Away brands. mcgarrybowen/Dentsu Aegis Network is an agency with credentials in consumer packaged goods, and was chosen for its strong track record in building cultural relevance for iconic brands via a "digital-first" marketing mentality.
FCB and mcgarrybowen/Dentsu Aegis Network will start officially for the company in July of this year.