Product Information Management Reality Check

The rise in digital commerce and enhanced labeling requirements has forced consumer goods (CG) companies to take a much closer look at how product data is managed. New technology abounds to facilitate the infrastructure necessary to track additional product attributes and support e-commerce, but the market seems paralyzed by the myths and confusion surrounding these initiatives. This month’s Straight Talk takes a look at the most common misconceptions around which item management and delves into the differences between today’s Product Information Management (PIM) and PLM and MDM systems of yesterday.