CGT Names Nestle Waters' Antonio Sciuto 'CMO of the Year'
Consumer Goods Technology presented its third annual CMO of the Year award to Antonio Sciuto, EVP & Chief Marketing Officer, Nestle Waters, during a special ceremony on June 7th at the 2016 Consumer Goods Sales & Marketing Summit in New York City.
By design, this one-of-a-kind award is intended to recognize one Chief Marketing Officer in the consumer goods industry for making the largest demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes.
“Through Antonio’s digital transformation vision, Nestle Waters has already benefitted from a reorganized marketing effort, evolved brand content and integration of all online disciplines among other successes,” said Richard Price, Brand Director, CGT. “It is for these reasons our esteemed board has chosen him as this year’s winner.”
Sciuto is leading the effort to re-envision the consumer experience for Nestle Waters from a series of anonymous touch points to a well-orchestrated consumer journey based on identity, data, testing and optimization across brands. Nestle Waters is building a consumer engagement center and dedicated team to manage the orchestration across digital channels, e-commerce, offline touch-points and the contact center under a single leader with a single mission to put the consumer at the center of the business.
“I’m honored for Nestle Waters to be recognized in this way. At Nestle we are passionate about creating a personalized consumer experience with our brands across all touch points, online and offline. This award recognizes our teams for their great job in delighting consumers through a fresh marketing focus that fosters communities by leveraging marketing cloud technology,” said Sciuto.
CGT collected qualified nominations from the consumer goods community in the first half of 2016, which were narrowed down to an outstanding group of three finalists. CGT's 47 advisory board members were then challenged to select one winner based on the breadth and depth of the projects executed or being executed; the relevance of the projects to today’s industry challenges; and the proven impact that the candidate’s initiatives/projects have made on his or her organization.
Sciuto was nominated by Upside Commerce. To watch a video about how they are working with Nestle Waters, click here.
CGT presents several awards through the year to the members of the consumer goods community. Click here to make a nomination for awards in the following categories: CIO of the Year, Customer Management, Innovation, SMB Market and Supply Chain.