Sales & Marketing

New research explores the human element behind TPM and reveals that IT involvement and documentation often lead to more effective initiatives.

CGT honors P&G for building a single system of record for CRM on a global scale with campaign management capability for programs with reporting and analytics.

CGT honors Clive Sirkin, Chief Marketing Officer for Kimberly-Clark Corp., for making a demonstrable impact on his organization through the implementation and successful use of new marketing strategies, technologies and processes.

With a Symphony EYC solution, the Talking Rain category management, marketing and sales teams are expected to provide retailers with insights around how to best assort and merchandise the emerging enhanced water category.

With so much to do and see, CGT offers guidance on how consumer goods professionals can maximize their time spent at Retail's BIG Show. Find out what to look for while walking the floor, and how to engage solution providers and retailers in the most efficient way.

IDC Manufacturing Insights reveals the top 10 decision imperatives for 2015 and beyond, driven by complex value chains, support for continuing emerging market growth, customer (and consumer) centricity, ubiquitous connectivity and data-driven insights.

In his new role the executive oversees the strategy and execution of its retail management, customer account teams, field sales, customer development, and customer experiences.

Early reports predict a slow kickoff to the holiday shopping season could bring an estimated 11% drop in sales year over year. Despite gains in online traffic and sales, overall sales were soft this Thanksgiving as the average shopper spent 6.4% less over the long weekend.