Sales & Marketing

Coca-Cola Brand Makes a Big Comeback
After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.
Early IT Adopters Gain Competitive Advantage
A new study from Harvard Business Review shows that IT Pioneers are more likely to lead in both revenue growth and market position than their peers. This is more than twice the growth experienced by companies identified as technology Followers and three times the growth experienced by Cautious technology adopters. Where does your company fall?

The evolution of TPM: Genpact rethinks its approach

Tangible help is needed to target trade spending where it will be most effective. The primary consideration is how a TPM change initiative is conducted.
Insights into Emerging Markets

Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets
The Next Frontier for Consumer Goods

Africa is home to six of the top 10 fastest growing economies in the world. Here's how Walmart, Coca-Cola and Danone plan to tap its significant business opportunities.
2014 Consultant & IT Services

A comprehensive listing of consultancies that help to solve business and technology challenges for competitive consumer goods companies.
Bacon Beyond Breakfast

Oscar Mayer expands bacon beyond breakfast with new jerky snack in two flavors.
Danone Takes a Standard Approach to TPM in China

No longer satisfied with its poor process control, Danone Waters China implemented a trade spend management system that meets requirements associated with the complex Chinese market.
Emerging Markets: Hype Vs. Reality

John Rossi, general manager for Consumer Goods Consulting at Wipro and CGT Executive Council member, provides key considerations that a consumer goods manufacturer must figure out -- from specific selling models and distribution networks to technology infrastructure -- before calling an emerging market home.
200 Years Strong

Nestl is celebrating the 200-year anniversary of the birth of Henri Nestl, the man who founded an infant cereal business that would grow into the world's biggest food and beverage company.