Trade Promotion Management

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Research

Trade Promotion Management
12/11/2014

Trade promotion management (TPM) is one of the most popular subjects we cover at CGT as companies strive to improve the effectiveness of their trade spend by leveraging technology. Typically, we feature case studies and research that focus on adoption and business drivers behind projects, This new research explores the human element behind TPM and reveals that IT involvement and documentation often lead to more effective initiatives.
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