Sales & Marketing

If you could see what your shoppers are seeing, would you approach your in-store promotions in a different light? What if you could quantify that in-store information in a way that allowed you to predict future performance? Youd be able to determine the percentage of stores that feature a display, or what the in-store promotional environment looked like. This is a blind spot for many brands, and its easily fixedusing data.

This operation is expected to position Canada Bread for further growth in the country, complementing its current product portfolio.

GLAMGLOW is a top performer in specialty channels and effectively engages its devoted fans across digital platforms.

P&G noted that the sale of both brands is consistent with its strategy to focus on its core brands that will create a faster growing, more profitable P&G that is far simpler to operate.

As part of the program, participants will create a pop-up marketing agency that will provide real-world marketing and advertising solutions for PepsiCo U.S. beverage brands.

While Shoes.com has been a beneficial part of the company, leadership believes now is the right time to focus its attention on Famous.com and its branded wholesale e-commerce sites.

Julie Hamilton will lead a worldwide organization responsible for growing sales and profits with more than 20 million customers who serve Coca-Cola beverages to 1.9 billion consumers a day in more than 200 countries.

?Changing consumer preferences, market predictions and big data dominated as conversations within the CGT community in 2014, alongside longstanding favorites, including TPM and anything to do with P&G. Before the hustle and bustle of the New Year begins, take a moment reminisce about the trends and challenges we faced in 2014.